Privacy Policy for Florist Queensbury Customers

Our Commitment to Your Privacy

At Florist Queensbury, we respect your privacy and are committed to safeguarding your personal data. This Privacy Policy explains how we collect, use, store, and protect your information in accordance with the General Data Protection Regulation (GDPR). The policy applies to all customers placing orders with Florist Queensbury in Queensbury and the surrounding districts.

What Data We Collect

To provide our floral products and services, we collect the following categories of personal data:

• Identification Data: Name, billing and delivery addresses.
• Contact Details: Telephone number and, where provided, email address.
• Order Data: Specific order details, messages to recipients, and delivery instructions.
• Payment Information: While we do not store your full payment card details, we process these through trusted payment processors.
• Website Usage Data: IP address, browser type, and anonymized analytics data when you visit our website.

We do not intentionally collect special categories of personal data (such as health, race, or religious beliefs) unless it is explicitly provided by you for the purpose of order personalization.

Lawful Basis for Processing Your Data

Our use of your personal data is justified by at least one lawful basis under the GDPR:

• Contract Performance: To fulfil your order, manage deliveries, and provide customer support.
• Legal Obligations: To comply with laws applicable to Florist Queensbury, such as tax and accounting regulations.
• Legitimate Interests: For business management, marketing analytics, and service improvement (always balanced against your rights and interests).
• Consent: If required, for optional activities such as sending marketing information, we will request your explicit consent, which you can withdraw at any time.

How We Use Your Personal Data

Florist Queensbury processes your data to provide and improve our floral services. Specifically, we use your information to:

• Process and deliver your orders as requested.
• Send relevant service updates or information about your order.
• Address any enquiries, requests, or complaints efficiently.
• Maintain accurate records for our business operations.
• Improve our services and user experience based on anonymized analytics.

Data Retention: How Long We Keep Your Information

Your personal data is retained only as long as required for the purposes it was collected, or as required by legal and regulatory obligations. Typically, we retain order and customer records for up to seven years, to satisfy tax, accounting, and legitimate business record-keeping. If you make an enquiry but do not place an order, your data is retained no longer than necessary to process your request.

Once data is no longer needed, or upon expiration of the applicable retention period, personal data is securely deleted or anonymized.

Data Sharing and Processors

We may share your personal data with trusted third-party processors, strictly for the purpose of fulfilling your order or complying with legal obligations. These include:

• Payment Processors: For secure processing of your online or card payments.
• Delivery Partners: For arranging and delivering your floral orders to specified addresses.
• IT Service Providers: For secure hosting and maintenance of our website and related systems.
• Accountants or Legal Advisors: As required by law enforcement or for the establishment, exercise, or defense of legal claims.

All third parties engaged by Florist Queensbury are required to process your data according to our strict instructions and in line with GDPR requirements. We do not sell or trade your personal data to third parties for marketing purposes.

Your Rights Under the GDPR

As a customer, you have the following rights regarding your personal data:

• Right of Access: You can request to see what data we hold about you and obtain copies.
• Right to Rectification: You can ask us to correct inaccurate or incomplete personal information.
• Right to Erasure (‘Right to be Forgotten’): Subject to legal requirements, you may request deletion of your personal data.
• Right to Restrict Processing: You may ask us to restrict, suspend, or object to processing of your data in certain circumstances.
• Right to Data Portability: You can request transfer of your data to another service provider in a machine-readable format.
• Right to Withdraw Consent: Where consent is the basis for processing, you can withdraw your consent at any time.

To exercise any of these rights, you may contact us using the details provided on our website or in-store. We aim to respond to your requests within one month, as required by GDPR.

Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, alteration, or disclosure. These measures include secure data storage, encrypted transactions, and regular staff training on data protection principles.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We encourage you to review this page periodically to stay informed about how we protect your data.

Contact and Complaints

If you have any questions or concerns regarding this Privacy Policy or the way we process your data, please contact us via the details provided on our website or in-store. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) or your local supervisory authority.

Thank you for trusting Florist Queensbury with your order. We are committed to protecting your privacy and delivering beautiful floral arrangements with confidence and care.